Thursday, March 29, 2018

Cambridge Analytica: The Great Indian Fiasco

Cambridge Analytica, the British political consultation firm is in a soup nowadays. It seems they use the personal details of Facebook users in winning elections for their clients. They are facing criminal charges for this in the USA.

When the news came in, Indian political scene also became muddled (as is the norm nowadays). BJP cited an old article which claims INC used the help of Cambridge Analytica in election campaigns. Rahul Gandhi in turn accused BJP of using their services.

A whistle blower claims that INC is one of the major customers of the firm. Now latest news breaks confirm that INC's campaign poster is framed in the office of the ex CEO of Cambridge Analytica. This remembers me of the infamous scene penis enlarger scene in Austin Power movie. (Check YouTube.)

My doubt is very simple. If you're going by the electoral performance of Congress party in recent years, it is evident that Cambridge Analytica is a huge failure as a political consultancy. And their method of collecting Facebook user identities is not working at all. It even seems to have an adverse effect.

BJP probably should be thankful to this firm, which may be one of the reasons they are in power in majority of India. They are supposed to keep quiet and let the drama continue...

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