Wednesday, August 7, 2013

Product Review:: mint-O Ultramintz

Last Friday I received two packs of mint-O Ultramintz, the new premium brand of mint from ITC mint-O, for reviewing. This is the first time I am reviewing something other than books. In case of books, when I read it from cover to cover I get a clear idea about what to write. For reviewing mint-O Ultramintz, from last four days, I am roaming around with one box of it in my pocket, having one mint every hour that I am awake. I just wanted to be sure that when I write about this product it has to be as accurate as possible because best judgement comes from experience. It was only today that I am able to clearly structure my thoughts around Ultramintz and write this review.

The major reasons for using mint flavored lozenges are for the refreshment to mouth and throat due to its chillness and for freshness of breath. There are many brands of mint available in the market as lozenges and gum, but what separates Ultramintz is its branding as a premium product. Compared to regular mints, this one is attractively packaged and quality wise much superior (strong) due to the usage of better ingredients. It is also marketed as a healthy alternative as it is totally sugar free. It is a bit expensive price wise, costing INR50 per box, rather limiting its customer base. I hope this gives an overall picture of the product.

It was a delightful scene when the courier cover was removed. There were two packs, each containing a small tin box of 60 mint pellets each (50gms). As you can see in the photo, the gift packaging was quite unique and sure to make anyone proud to receive it. The tin boxes that contain mint pellets are attractive to say the least, with some great eyeball grabbing graphics on it. The boxes resemble snuff boxes a bit. To take out the mint from the box, there is an opening and contrary to what I felt initially, it was very easy to pop out small mint pellets, one each, from the box. Now one thing that I felt bad initially was the size of the mint. One pellet is not even one forth of the size of a regular mint, that usually has a life saver shape. I found out the reason for the minute size of Ultramintz is when I popped one into my mouth!

The mint has a strong taste. After a few moments, the chillness starts to spread throughout the mouth and throat. The taste is not very sweet like other mint brands, but a bit bitter, in a good way. It really is a strong mint but finishes very fast. But the effect it leaves back is much more than any other mint. If you use two pellets at a time, the experience is too good. Once after using a whole box, I feel the pricing is also not an issue because one box will come for a long time, as the effect does not wear out too soon. Secondly, the tin packaging makes it comfortable to carry around and the nice graphics on the box is sure to get you some attention. My only regret is that, they chose this rainy season to send it to me for review. I would rather loved to have this one around with me last hot summer time.

For those who have a habit of using mint, I would recommend trying out mint-O Ultramintz. It is strong, trendy, sugar free and come in a great package that is comfortable to carry around.

"I am reviewing mint-o Ultramintz as a part of the Product Reviews Program at BlogAdda"

The above review is done for BlogAdda after using the sample of the product send by them for giving a factual review. Reviewer has not taken any remuneration for posting it. As a tocken of appreciation, they have promised a gift voucher worth INR2000 
from Wills Lifestyle once the review is posted.

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